In an episode of Extra Credits, the idea for reducing the price of games took an interesting approach: selling the singleplayer campaign of a game for $35 with the option of buying multiplayer for $20. It’s a unique thought, but why not go one step further?
Instead of making multiplayer an add-on to a singleplayer game, why not give players the option to buy each separately? What if you could buy the multiplayer of Call of Duty or Battlefield for $30 – $40 and then be able to pay for singleplayer?
I know a lot of people who play Call of Duty, Battlefield, and Halo solely for the multiplayer. The singleplayer campaign often doesn’t matter to them, so why should they have to pay for it? And on the flip side, some people enjoy Halo’s story but have no interest in multiplayer. Why can’t they pay less for content they don’t want?
Now of course this idea could lead to lost revenue for a game. Developers would put in millions of dollars into creating both experiences, but then a lot of people would only pay for one.
But I’d imagine that segmented games would sell more than a full package would. I could see more people buying lower priced halves of a game, leading to a wider audience and increased profit.
There might be better ways to decrease the price of games, and this wouldn’t apply to genres that rarely/never have multiplayer, but it’s something to consider.