I don’t think I’ve ever seen a game marketed as poorly as The Walking Dead: Survival Instinct.
Activision’s new game, based on the AMC series “The Walking Dead,” is set to launch next week, and has a grand total of one trailer on its website.
This is sad to see, and it’s rather disappointing. This game doesn’t look like much, but it has a very interesting premise: Experience the very beginning of the zombie outbreak as Merle and Daryl Dixon. That’s an awesome idea, one I’d very much like to play out, but what do I have to go on?
The trailer’s only a minute long. There’s not enough time to let me know if the game’s story will be handled well, or if the gameplay will be any good. Now of course that’s a big red flag. You don’t have an advanced screening of a movie to critics when you know it’s going to bomb, and you don’t release trailers that highlight the lack of polish in your game.
We’ve all seen bad games before, and we’ve all seen bad games with little marketing, but I have never come across a game so close to release with only one lonely trailer.
I can feel the embarrassment of the design team. It feels like they don’t want anyone to play this game or even know that it exists.